Google My Business.
Google My Business is a free tool provided by Google that allows businesses to manage how they appear in Google Search and Google Maps. It’s particularly useful for local businesses as it helps them reach local customers by showing their location, hours of operation, reviews, and other pertinent information directly on Google’s search results page. Businesses can create and update their profiles, engage with customers by responding to reviews, and even post updates or special offers. Overall, it’s a valuable tool for enhancing online visibility and attracting more customers.
Table of content
1.Introduction
2.what is digital Marketing?
3.Importence of Digital Marketing
4.Marketing tools
5.Instagram
6.Facebook
7.Email marketing
8.Websites
9.LinkedIn
10.Conclution
INTRODUCTION
Digital Marketing is important tool in a small business because business looking for there competitour. Digital Marketing is a cost effective way of marketing to get large number of audience and to get measurable result.
What is Digital Marketing?
Digital Marketing refers that marketing efforts that using electronic devices and internet. To the digital channels such as search engines ,social media, email, websites and mobile apps. The main objectives is to engage and reach to the targeted audience build brand awareness , traffic, and generate proper leads through increase sales.
Importence of Digital Marketing
Digital Marketing is a important parts in a business firm, expand there reach and to connect targeted audience drive sales and conversions. In this time all company’s are using digital marketing through online plat forms such as Instagram, Facebook, You tube , Wats app and threads. In these types of marketing to get genuin audience and to increase brand awareness .
1.it’s cost effective way of marketing
2.To get wide angle audience
3.There is no time limitation
4.To get measurable result
5. Business is more visible
6.Build a brand
MARKETING TOOLS
1.Instagram
2.Facebook
3.Email Marketing
4.websites
5.linkdin
1.INSTAGRAM
Instagram is a pawer full platforms in social media ,to develope the business and to engage audiences and to get visual impact for photos and video .It’s making showcasing product or services. high engagement rates compared to other social media platforms, allowing businesses to interact directly with their audience through likes, comments, and direct messages to engage the audience. Instagram helps small business to increase brand awareness, targeted advertising, Instagram facilitates the spread of trends and viral content, offering opportunities for small businesses to gain exposure quickly and organically.Business can build a trust among the audiences these platforms act as a E-commercial integration .
2.FACEBOOK
Facebook is a importent plat form in a digital marketing.it is a support advertiser, to conduct campinse for the purpose of awareness, It allows businesses to create targeted ads that appear in users’ feeds based on demographic data, interests, and behavior. Advertisers can targeted location, demographics, interest, behaviors, age etc…when a advertiser saved a audience he can retarget this audiences using pixel .Facebook also uses its platform for social media management, interacting with users, responding to queries, and addressing concerns in real-time. Facebook power full marketing tool for business marketing.
3.EMAIL MARKETING
Email marketing remains a potent tool in the digital marketing arsenal, even with the rise of social media and other platforms.Effective email marketing campaigns often include compelling subject lines, relevant content, clear calls-to-action, responsive design for mobile users, and segmentation based on audience preferences. By leveraging these strategies, businesses can harness the power of email to nurture leads, drive sales, and build lasting customer relationships.
4.WEBSITES
A websites provided information about business, services, product and contact details Websites are optimized for search engines to improve visibility and organic traffic. SEO involves optimizing content, meta tags, images, and site structure to rank higher in search engine results pages
5.Linkedin
LinkedIn marketing is Promote personal branding, and engaged with the audience through blogs , articles. This social media platform are mostly used for Profetionals, HR’s .It’s a cost effective way of marketing .we can create a companey page and shared about your business and job hirings and trends its a power full tool of marketing.
Conclusion
Business can grow to this type of marketing becuse whole world are using social media there is no geographical barriers to promote product or services. In digital marketing camparitively less expensive. Small business can run social media ads through Facebook, Instagram, WhatsApp to engage people and generate leads by minimum coast.