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Table of Content Schema Markup  Benefits of Schema in  SEO Perspective. Types of Schema Markup   SCHEMA MARKUP Schema markup refers to code which you incorporate into your web pages to assist search engines to better comprehend your content Imagine that it is helping search engines to interpret what there is on your page, which information needs to be indexed and how it should look like when being placed in the list of search results ,its a structured database described in formal language. Benefits of Schema in (SEO) Perspective. .Schema providing search engines with more information about its content .Increase CTR .Helps to increase ranking in SERP  Page .Decorate SERP snippet .Schema Can Improve ROI .Structured Markup Makes SERPs Listings More Visible Types of Schema Markup 1.organization Schema 2.FAQ Schema  3.Article Schema 4.Brudcrumps Schema 5.Event Schema 6.Localization schema Organization Schema You can use organization schema  structured data to know your organizations administrative  details it gives search  engines information about your organization or business. Eg: Logo, Address, Contact Information, Business Details.   FAQ Schema FAQ schema is a code you place on this code in your site that tells to search engines this content is presented in to question and answer format, discovered information in a rich result. Article Schema Empowers search engines to display more details and information snippet about your article in search result. Eg: Publication date, Image, Rating , Reviews  Breadcrumb Schema Breadcrumb Schema is a secondary navigation google to understand to indicate the page position of the site hierarchy. Event Schema Event Schema is a structured representation of an event and its associated properties used in data analysis platforms. It defines the expected format, types, and constraints of event data to ensure consistency and accuracy

Social Media Marketing   Social media marketing is the act of promoting products, services, brands on social networks such as Facebook, Instagram, twitter, linkedin among others such as tiktok. It makes tries to use such networks to reach out to more people, customers, and get more traffic to your website or company. Boosting Your Brand in 2024 Now a day, social media marketing is one of the most important pillars of every organization’s marketing plan. As it has billions of active audience replies across different platforms, it offers a perfect opportunity to reach out for the brands, enhance their awareness, and consequently, grow their business. However, the pursuing question may arise what makes social media marketing so potent and how can it be utilized for the utmost effect?  Why Social Media Marketing Social media networks are not only the means to communicate with friends and read jokes in messengers or news feeds. For businesses, it is an effective and multifunctional marketing instrument which can give a unique opportunity to create and share more content. today Today, social media platforms like Facebook, Instagram, Twitter, and LinkedIn boast billions of users, offering businesses an unparalleled opportunity for widespread coverage—far beyond what conventional marketing techniques can achieve. These platforms enable businesses to tailor their advertisements with advanced targeting options, ensuring that campaigns reach the most relevant audience. This precision increases the likelihood of engaging potential customers who are more inclined to make a purchase. Compared to traditional advertising methods such as TV or print, social media marketing is significantly more cost-effective. This affordability allows even small businesses with limited budgets to invest in impactful marketing campaigns. Social media also provides a direct channel for businesses to interact with customers, which is crucial for building relationships and fostering brand loyalty. By engaging with users, addressing their queries, and establishing goodwill, businesses can enhance customer loyalty and trust. A strong social media presence ensures consistent brand visibility, contributing to the development of brand recognition. Sharing content, actively interacting with followers, and leveraging hashtags can further amplify a brand’s reach and audience. Moreover, social media serves as a valuable platform for customers to express their opinions and provide feedback. This user-generated content offers rich data that businesses can use to better understand consumer needs and preferences. When effectively launched and managed, a robust social media presence can become a significant competitive advantage. It enables businesses to assert their value proposition and connect with audiences that might otherwise be out of reach for their competitors.   Benefits of Social Media Marketing Its a cost effective marketing. Increase brand Awareness Targeted Advertising Improved Customer Engagement Increased Website Traffic Insightful Analytics Opportunity for Viral Content Customer Insights and Feedback  

Google My Business. Google My Business is a free tool provided by Google that allows businesses to manage how they appear in Google Search and Google Maps. It’s particularly useful for local businesses as it helps them reach local customers by showing their location, hours of operation, reviews, and other pertinent information directly on Google’s search results page. Businesses can create and update their profiles, engage with customers by responding to reviews, and even post updates or special offers. Overall, it’s a valuable tool for enhancing online visibility and attracting more customers.        Table of content 1.Introduction 2.what is digital Marketing? 3.Importence of Digital Marketing 4.Marketing tools 5.Instagram 6.Facebook 7.Email marketing 8.Websites 9.LinkedIn 10.Conclution INTRODUCTION Digital Marketing is important tool in a small business because business looking for there competitour. Digital Marketing is a cost effective way of marketing to get large number of audience and to get measurable result. What is Digital Marketing? Digital Marketing refers that marketing efforts that using electronic devices and internet. To the digital channels such as search engines ,social media, email, websites and mobile apps. The main objectives is to engage and reach to the targeted audience build brand awareness , traffic, and generate proper leads through increase sales. Importence of Digital Marketing Digital Marketing is a important parts in a business firm, expand there reach and to connect targeted audience drive sales and conversions. In this time all company’s are using digital marketing through online plat forms such as  Instagram, Facebook, You tube ,  Wats app and threads. In these types of marketing to get genuin audience and to increase brand awareness . 1.it’s cost effective way of marketing 2.To get wide angle audience 3.There is no time limitation 4.To get measurable result 5. Business is more visible 6.Build a brand MARKETING TOOLS 1.Instagram 2.Facebook 3.Email Marketing 4.websites 5.linkdin 1.INSTAGRAM Instagram is a pawer full platforms in social media ,to develope  the business  and to engage  audiences and to get visual impact for photos and video .It’s making showcasing product or services. high engagement rates compared to other social media platforms, allowing businesses to interact directly with their audience through likes, comments, and direct messages to engage the audience. Instagram helps small business to increase brand awareness, targeted advertising, Instagram facilitates the spread of trends and viral content, offering opportunities for small businesses to gain exposure quickly and organically.Business can build a trust among the audiences these platforms act as a E-commercial integration . 2.FACEBOOK Facebook is a importent plat form in a digital marketing.it is a support advertiser, to conduct campinse for the purpose of awareness, It allows businesses to create targeted ads that appear in users’ feeds based on demographic data, interests, and behavior. Advertisers can targeted location, demographics, interest, behaviors, age etc…when a advertiser saved a audience he can retarget this audiences using pixel .Facebook also uses its platform for social media management, interacting with users, responding to queries, and addressing concerns in real-time. Facebook power full marketing tool for business marketing. 3.EMAIL MARKETING Email marketing remains a potent tool in the digital marketing arsenal, even with the rise of social media and other platforms.Effective email marketing campaigns often include compelling subject lines, relevant content, clear calls-to-action, responsive design for mobile users, and segmentation based on audience preferences. By leveraging these strategies, businesses can harness the power of email to nurture leads, drive sales, and build lasting customer relationships.         4.WEBSITES A websites provided information about business, services, product and contact details Websites are optimized for search engines to improve visibility and organic traffic. SEO involves optimizing content, meta tags, images, and site structure to rank higher in search engine results pages 5.Linkedin LinkedIn marketing is Promote personal branding, and engaged with the audience through blogs , articles. This social media platform are mostly used for Profetionals, HR’s .It’s a cost effective way of marketing .we can create a companey page and shared about your business and job hirings and trends its a power full tool of marketing. Conclusion Business can grow to this type of marketing becuse whole world are using social media there is no geographical barriers to promote product or services. In digital  marketing camparitively less expensive. Small business can run social media ads through Facebook,  Instagram, WhatsApp to engage people and generate leads by minimum coast.